Targeted advertising
The self-mailer is the mailing’s little sister. It is used without inserts to advertise a special occasion or theme for the respective event. As a result of the folding technique, the cover functions simultaneously as the envelope, making it not only environmentally friendly but also cost-saving.
Essentials
- Corporate Cube, Messe Frankfurt logotype, sender identification in the Product Cube, Communication Cube
- Proportions of cubes (see template)
Options
- Partner Cube (events), Partner Cube (organisers) and Additional Cube (see template for minimum sizes)
- Choice of key visual
- Arrangement of cubes
- Choice of typefaces: Roboto, Noto Serif, Messe Univers
- Type sizes
- Colour of the logotype: white, grey or black, depending on key visual