Pictograms & icons

Sign language for quick orientation

Elementary information graphically reduced: pictograms and icons can be understood independently of individual language ability and are therefore used wherever information needs to be communicated quickly – whether at our exhibition grounds, in print media or digitally. This assists our international and multi-lingual visitors in finding their way around the fair, when reading quickly and navigating online.

You can order pictograms for signage from the Corporate Branding & Marketing department. This ensures that all pictograms on the exhibition grounds follow a uniform language.