Messe Frankfurt’s brand story, its brand identity and the derived terms used to express the tonality of the brand communication are the criteria for developing the brand’s visual identity:
reliable = warm-hearted, ambitious = high-value, easy = clear, connecting = personal. Based on these criteria, the basic elements were updated and the design principle was developed. These serve as the basis for the visual identity of all Messe Frankfurt brands. This mindset should become visible in all media – while taking into account the different requirements of the various media – in order to strengthen and steer the brand experience.
