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Banners

Eyecatcher for digital campaigns

Whether static or animated: online banners are an inherent part of digital campaigns for Messe Frankfurt and its services. The advantage: users are not only made aware of an event, but can also interact directly and find out more by clicking on the event website.

Our templates contain five different formats. They can be copied, edited and adjusted accordingly to your content.

Essentials

  • Cubes used, sizes, typeface and type size, line heights and formats (static and animated) (see templates)
  • Image motif: no usage of full-frame pictures; image sections must be adapted for the respective banner formats.
  • Icons: type family “MEF Iconset Bold” or SVG (see downloads)
  • Communication Cube opacity: minimum of 90%
Banner

Options

  • Cube positioning: freely selectable
  • Banner formats: freely selectable
  • Technologies for animation: freely selectable except for Flash. We recommend using a combination of HTML5 and JavaScript (if technically required)