All about the brand

Understanding our brand, mission, vision – our compass for the future.

Our identity

We know who we are and what sets us apart – and what specific values we stand for. Customers the world over appreciate this unique identity, which has been the hallmark of our business from the very beginnings of our company to the present day

Identity

Vision & mission

Our vision:

Messe Frankfurt: the first choice for business encounters.

Because: we have a mission.

Vision and mission

First things first: design basics

Photos serve to illustrate text and convey emotions much faster and more directly than any word could.

Imagery

The cube system

Due to its flexibility, the cube system offers many advantages for the design of all media. Each cube has a defined function; the arrangement can vary depending on the layout. The system is therefore very flexible, depending on the key visual, medium format and type of information. All relevant information can be staged in the cubes.

Cube system

Colours

The primary colours of Messe Frankfurt corporate brand are MF Red, MF Blue, MF Yellow and MF Grey as well as lighter and darker tones. Each product brand has a primary colour.

Layout and grid

A 12-column square grid, to which all design elements are aligned, determines the layout principle of all media. The grid applies digitally and analogue for both title and inside pages.