Classic campaign media are often supplemented by trend media aimed at underscoring the company’s pioneering role as a trend setter and meeting customers’ need for theme-related information.
The trend magazines and brochures highlight cutting-edge developments, present trends and feature redacted interviews, often with renowned designers.
On the cover pages and inside pages of these media, the cube system can be interpreted more freely. This provides greater expressive scope for presenting the trend theme and also clearly differentiates them from classic media.
In the slider, you will find examples of how the cube system can be interpreted more freely.
Essentials
- Cover page: background-filling key visual, Corporate Cube, Messe Frankfurt logotype, Product Cube, Communication Cube
Options
- Size of the Communication Cube
- Cubes as design elements: images can function as cubes, info text or infographics can be presented in cubes, or non-visible cubes can be suggested using shape setting.
- Don’t use the cubes too frequently, but only where you want to especially highlight or stage information or images.
- Images may be placed in the layout in square or rectangular configurations.
- A maximum of five cubes are used on one double page.