Advertisements

Advertising on our own behalf – also for the brand

A maximum of five cubes can be used in advertisements. If multiple partner logos are used in an advertisement, and it therefore exceeds the maximum of five possible cubes, use a white footer bar to place partner logos. The white footer has a 100% width (see examples in slider).

On advertisements with extreme landscape or portrait formats, logotype, Communication Cube and Additional Cube may be left out. Then the text message of the Communication Cube – the “reason why” – is placed free-standing in the layout.

Essentials

• Corporate Cube, Messe Frankfurt logotype, Product Cube with sender identification, Communication Cube
• Cube proportions (see template)

Options

• Partner Cube (events), Partner Cube (organisers), Additional Cube (minimum sizes see template)
• Choice of key visual
• Arrangement of cubes
• Choice of typefaces: Roboto, Noto Serif, Messe Univers
• Type sizes
• Colour of Messe Frankfurt logotype: depending on the key visual white, grey or black