Factsheets

All key information at a glance

Factsheets serve different purposes in communication. This medium is most frequently used to communicate key data relating to an event, for example to summarise important information for journalists or exhibitors at a glance. On factsheets, the header can either be offset with a coloured area or a key visual can be placed in it. The title of the factsheet can be placed freely in the header.

For Office applications a version without header can be used. In this case, the Corporate Cube has a thin, dark grey border.

Essentials

• Header background: optionally, a detail from the campaign key visual or a white or coloured area
• Cubes in the header: Corporate Cube (in the header area) and Product Cube (extends beyond header area)
• Headline: can be positioned freely in the header

Options

• Additional Cube and Partner Cube
• Pictograms or icons can also be used in the content section to better structure and communicate content.