Social media

Direct, fast and diverse: social networks

Social media are among the most important, fastest and most direct channels of communication. They are used in many different ways: for sharing photos and videos, for advertisements or for making business contacts. In any case, they reach a broad target group and promote our company.

By applying our imagery style, Messe Frankfurt and all event brands can achieve a uniform presentation on the various channels. We provide you with the banner formats for the social media channels currently used. We also point out characteristics that apply to individual platforms.

Essentials

• Image focus: on some social media channels, with the exception of X, title images are cropped. Here, the desktop view is wider than the mobile view. It is therefore important to ensure that the focus of the image is in the centre or in the marked area (see examples in the slider).
• Facebook banner format: 940 x 522 pixels. When using images with people, a distance of 90 pixels from the upper edge of the image must be ensured. If this is not observed, parts of the heads may be hidden on mobile devices.
• X banner format: 1500 x 500 pixels
• YouTube banner format: 2560 x 423 pixels. The image focus must be centred in the 1546 x 423 pixel area.
• LinkedIn banner format: final format 1128 x 191 pixels. The visible format of LinkedIn banners is 790 x 191 pixels and is aligned flush left (always consider, when creating your LinkedIn banners!).
• Banner motifs: no use of full-size images. Images for banner motifs must fill the space completely. Adapt the picture details individually to the respective channel. Do not use cubes in banners (due to frequent cropping).
• Text on banners: no text is applied to banner motifs.